Bowerman's style and design led towards the introduction with the "Moon Shoe" in 1972, so named because the waffle tread was mentioned to resemble the footprints remaining by astronauts on the Moon.

Nike was an early adopter of Web marketing and advertising, e-mail management systems, and working with broadcast and narrowcast conversation technologies to create 솔루션 multimedia marketing strategies.

In an effort to refocus its business enterprise lines, Nike started divesting by itself of many of its subsidiaries within the 2000s.